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Atherton LR are delighted to announce a new three-year technical partnership with 17Sport and global sportswear brand Adidas
The agreement marks an exciting new chapter for the club and will see Atherton LR supplied with official adidas matchwear, training apparel and off-field clothing through 17Sport, alongside a fully integrated club shop and supporter offering.
The partnership has been designed to support the club both on and off the pitch, providing players, staff, volunteers and supporters with high-quality performance and lifestyle products across the next three seasons.
As part of the collaboration, supporters will also benefit from a refreshed range of official club merchandise and fanwear, helping strengthen the club identity throughout the local community and beyond.
Speaking on the new partnership, Caron White for 17Sport said:
“We are proud to partner with Atherton LR and adidas in what is a hugely exciting agreement for everyone involved. Atherton LR is a fantastic community club with strong values and ambition, and we’re looking forward to supporting the club over the next three years with industry-leading products, service and support.”
Dave Jones of Atherton LR added:
“This partnership represents a significant step forward for the club. Working with 17Sport and adidas gives us access to outstanding quality, professionalism and support, while also providing our supporters with a brilliant new range of clubwear and merchandise.”
The new adidas kit and training range will be unveiled ahead of the upcoming season and will be available to purchase both at Crilly Park and Online.
