April 23, 2020 2 min read

17Sport AFC are delighted to announce a new two year agreement with Barrow AFC to continue as the clubs official kit and team wear suppliers for the 2020/21 and 2021/22 seasons.

The deal sees two local Barrow business combining. Allowing us to continue to provide high quality team wear for the players and a wide range of affordable and value for money merchandise for supporters.

The 2019/20 season has seen an excellent partnership form between the club and 17Sport, a Barrow based company who pride themselves on delivering top quality products, with their experienced staff having over 20 years within the sports industry.

This season has seen record replica shirt and merchandise sales both in store and online, with lots of exciting ideas in the works to further improve the club shop offering in the next two seasons.

This will provide vital revenue for the club as we look to progress both on and off the pitch and enables the club to provide supporters with merchandise that they can wear with pride, wherever they are in the world.

Speaking following the signing of the agreement, Barrow AFC Chairman Paul Hornby said; “We are delighted to be continuing this partnership with both 17Sport and Joma Sport, building upon a successful season in 2019/20.

This season has seen a previously empty club shop transformed into a key revenue stream,, something which is invaluable to a club like us.

 We have been extremely pleased to see the growing number of supporters wearing club merchandise around the ground on match days, as well as around the town through the week and we look forward to building on that in the next few seasons.”

Joma & 17Sport added; "The season 2019/20, has so far been a fantastic year for The Bluebirds in the National League, where results on the pitch have been fantastic, seeing them remain top of the league.

17 Sport Ltd, a local Barrow business and Joma partner have been proud suppliers to the club during this time, generating healthy working relationships, building community links and pursuing and securing grass roots club ties in and around Cumbria.

Joma Sport, a European sports brand of 50 years, continues to support its partners and clubs within the football pyramid.

We are excited to announce that we can now exclusively reveal that AFC Barrow, 17 Sport Ltd and Joma Sport have now all agreed a 2 year extension, to ensure supply for the 2020/21 and 2021/22 seasons”

17Sport also recently extended their partnership with Barrow AFC Community Trust. With the Barrow AFC Performance Centre teams wearing Joma Sport kits too, our extended deal sees us commit to ensuring an integrated pathway from the first team through to the younger age groups.

New kit designs and retail ranges are being worked on behind the scenes in preparation for the new campaign and we will share details of these with supporters when we are able to.

17 Sport
17 Sport



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